Welcome to ROOH by M. — Discover your everyday ritual
Beauty, thoughtfully made.

Rooted in Nature, Powered by Science & Made with Honesty.

ROOH Cosmetics

Customer stories

Reference testimonials — replace with your customer reviews before launch.

Arfa Abid

Arfa Abid

This is my favorite foundation. It really makes my skin flawless and does not oxidize at all. I have recommended this to my friends also.

Silk Foundation
Amna Sheikh

Amna Sheikh

This shampoo is the best. After a few weeks of use, I have noticed that my hair seems much healthier, and my hair fall has also been reduced.

Hair Growth Shampoo
Aiman Aftaab

Aiman Aftaab

This is one of the best vitamin C serums that really delivers real results. I started noticing improvements within a few weeks. Gonna buy again.

Vitamin C Skin Serum
Kanza Rehman

Kanza Rehman

I use this sunscreen daily. It has a lightweight formula that absorbs quickly and doesn't leave my skin feeling oily. I've noticed improvements in my complexion

Sunscreen SPF 60
Mishaal Tabassum

Mishaal Tabassum

I love ROOH by M.'s liquid lipsticks. They are transfer-proof and have a creamy texture. Plus, the color range is amazing. These lipsticks are definitely worth buying.

Liquid Matte Lipstick
Irum Shehzad

Irum Shehzad

This tea tree face wash is highly recommended. It has helped clear up acne and tightened my pores, making my skin feel so much smoother and better.

Tea Tree & Neem Face Wash
Hamna Ahsan

Hamna Ahsan

I was skeptical at first, but this Purple Shampoo really toned down the yellow in my hair and made it look so fresh. Definitely I will purchase again.

Purple Shampoo
Aliza Liaqat

Aliza Liaqat

Using this Niacinamide + Zinc Skin Serum for 2 weeks. It has made a big difference; my skin really feels calmer, less oily, and much clearer now.

Niacinamide + Zinc Skin Serum

Our values

ORGANIC

ORGANIC

Certified organic ingredients, grown without synthetic pesticides or GMOs.
Our highest standard of clean care for skin and hair.

NATURAL

NATURAL

Naturally derived, plant based formulas without harsh chemicals.
Designed to work with your skin and hair, not against them.

HALAL

HALAL

Independently halal certified from sourcing to manufacturing.
Integrity and transparency in every batch with no prohibited ingredients.

SULPHATE FREE

SULPHATE FREE

No sulphate detergents like SLS or SLES that strip essential oils.
A gentle cleanse that keeps your moisture barrier balanced.

PARABEN FREE

PARABEN FREE

Preserved without parabens or other contentious preservatives.
Stable, nontoxic formulas for everyday use.

CRUELTY FREE

CRUELTY FREE

Ethical formulas, always free from animal cruelty.
No animal testing on ingredients or finished products, ever.

From the journal

Why Is ROOH by M. Nourishing Hair Mask So Famous? Deep Conditioning Hair Mask for Dry & Frizzy Hair

Why Is ROOH by M. Nourishing Hair Mask So Famous? Deep Conditioning Hair Mask for Dry & Frizzy Hair

Read journal →
Why Is ROOH by M. Rice Face Wash & Scrub So Famous for Skin Brightening & Face Glow?

Why Is ROOH by M. Rice Face Wash & Scrub So Famous for Skin Brightening & Face Glow?

Read journal →
Why Is ROOH by M. Baby Lotion So Famous? Baby Moisturizer for Soft & Healthy Skin

Why Is ROOH by M. Baby Lotion So Famous? Baby Moisturizer for Soft & Healthy Skin

Read journal →